This was the largest campaign I worked on while working at General Mills. It was super exciting working on the first new cereal in 15 years. Unfortunately the product did not last long on the shelves. As you could imagine, who's going to buy strawberry flavored toast cereal over Cinnamon Toast Crunch (Also known as C.T.C. in the cereal industry).
My main assignment on Tiny Toast was to create digital assets for web and social media. A really cool part of this project was when it was finally released they printed out the banner art, at massive scales and hung them up all around the entrances.
